A Writer’s Worst Writing Experience

When a sales man cannot sell anything, when a basketball player cannot shoot hoops or when a painter cannot paint, the worst experience that any professional can have in the performance of his or her work is the inability to execute the same, which practically defeats the very essence of the profession. In the same token, a writer’s worst experience is the incapacity to write when the writer has nothing to write about. This occurs basically for two reasons: First is when the topic to be written about has no resource and second, when the writer especially creative writers, has no source of inspiration or objective to write about. Writers conduct extensive research for the papers that they prepare. Whether a review of related literature or previous studies conducted on the topic of interest or an interpretation of an empirical observation or a summary of qualitative interview or statistical data, written documents must always have a basis whether from authoritative references or simple scientific observation. This is especially important for written documents that proposes an idea or urges its audience into action such as all forms of academic papers, advertisements or propaganda. In our modern world, the primary approach used in generating ideas is the scientific method of observable investigation and experimentation in generating conclusions. (Payne, G. and Payne, J. , 2004). In philosophy however, two major schools of thought basically delineate Epistemology or the study of human knowledge. Aside from the empirical approach that posits that perception is the prime source of knowledge on which is based the scientific approach, there is rationalism. Rationalism is principally founded on the Platonic philosophy that adhered that the mind or soul is ultimately the human faculty that interacts with the real world of abstract concepts from which is derived tangible particulars i. e. the factual world via the deductive process. (Engel, S. , 2001). This intangible reality is beyond our perception and can be attained through contemplation and reason. Following this idea, writers can also write original topics or ideas by reflection. Whilst in a derogatory sense, writers can actually generate ideas by philosophizing in a vacuum. Pragmatists however added that such philosophical writing must have practical purpose. Descartes’ Skeptical approach used doubting as the process of inquiry that allows a person to obtain relative certainty. The process of contemplation and reflection brings us to the next chief reason for having nothing to write about which is the lack of inspiration. Contemplation and reflection is difficult if not impossible if writers lack inspiration or objective. In the case of Descartes, his objective to prove the logical intuition of one’s existence and certification of one’s consciousness through self experience served as his inspiration. It is not a simple rational inquiry but is focused on discovery of the foundation of knowledge. For creative writers, the source of inspiration can be about anything i. e. a person, object, experience or a simple thought. This results to written forms of art such as poetry, stories or other written expressions of emotions and thoughts. However unlike other forms of art like painting or sculpture, writing as an art must always be geared to communicate ideas/ notions and express emotions. Hardly are there written forms of art that is for pure aesthetics or is created for its own sake. This is because writing is the textual representation of communication in which ideas are at its core. Without idea or message, there is no communication. In writing, this idea is tantamount to the topic. Without the topic, there is no writing. Thus, having no reference, source of such topic or the lack of inspiration to source that topic is the worst experience that a writer can ever have.

Mona Lisa Reflection Essay

To be honest I have never been much of an artsy kind of person. My major is history and I just never thought art as such a significant thing until now. The painting I find myself most interested in is the Mona Lisa. As it is probably the most valuable and most popular painting in today’s modern time, I find it very interesting that nobody really knows who the women is in the Mona Lisa and why paint it in the first place? I think the skeptics of the painting is what drives me to like it so much. I mean you have this painting of what is supposed to be a women in Italy around the 18th century and you see this nice glowing smile, but in the back ground it almost looks like Armageddon. I mean as far I know Leonardo Di Vinci wasn’t a very dark or Dominic man. I mean this guy painted the famous last supper. If you look at this painting you would almost think of it as a man with female qualities. There have been skeptics saying that Da Vinci made a self-portrait of him as a women, but nobody knows. That eerie feeling that nobody does know makes you think so much about it. It’s this painting along with a couple others that Da Vinci did that got me interested in taking art history especially around the time of the Renaissance. I figured since I am already a history major that maybe understanding why art has such an impact on today’s society will help me see a more rounded view of certain topics in history like the Renaissance. Which was the time that Mona Lisa was painted and the time where culture is just booming and you have all these other great artists at the time. You know my biggest question is who are these artists why are they painting such portraits and why does art have such an impact? By learning the reasoning behind this maybe it will help me get a better grasp on other things in history during this time.

Writing Skills are learned, not inherited Research Paper

Writing Skills are learned, not inherited - Research Paper Example The organization through the relevant departments must therefore find out the ways of integrating this seamless workforce as this is a formidable and very important assignment. If such diversity is managed well and through proper strategies, the company is likely to soar higher and higher in terms of productivity and even growth. This is because the management of the resources of the company will be efficiently conducted and the efficiency in terms of operations will also go high. Competition on the global scale will also be enhanced as a result of proper management of such workforce (Graff & Birkenstein, 2006). Such management is much more than just the pay slip, it spills over to the general welfare management of such varied groups of people. It all depends on how the management bestowed with such a responsibility is able to bring together such a workforce in a manner that they are so much able to work together. First, the values of the differences must be well understood as this has the impact of improving innovation and creativity as opposed to sameness which does not provide an avenue for critical thinking. An avenue must be created where the varied groups of people are in the position of seeing different perspectives of doing the normal business of the company (Marzano & Paynter, 2004). The company must always ensure that its workforce is up-to-date with the current technology through constant training. These can be conducted by involving the employees in awareness sessions encouraging them to spend time reading and learning about diversity. These should be done in relation to how it would be helpful to the organization. Thirdly, the culture of the organization is particularly important as it has the ability of defining the direction of the company’s action plans (Graff & Birkenstein, 2006). The employees must always be made to think like the organization from the onset. Culture is meant to help success in a given environment. It is through

Interpretation Paper Essay Example | Topics and Well Written Essays - 500 words

Interpretation Paper - Essay Example Instead, he suggest that why wouldn’t people appreciate that they can as well handle the matter by themselves through reconciliation. Paul reminds the Corinthians that they would have power to judge the angels and as such, it is ridiculous that they would subject themselves to other men, who do not believe in their faith, in the form of judges, to handle their cases. It is not like Paul does not appreciate the role of the judges, but rather, he confronts the weakness within the church, to the extent to which non among them would be able to stand for the rest to provide counsel. The intension of the author was to inculcate the spirit of reconciliation among the believers in the Corinth. This was ultimately to appreciate the spirit of forgiveness among the believers, and never to expose their differences to the non-believers. Dare any of you, having a matter against another, go to law before the unjust and not before the saint? (1st Corinthians , 6:1).1 Literally, Paul is putting the role of the jury in question based on the faith they harbor. Though the question seem to be directed to the believers in Corinth, the fairness of the courts in handling the Christians cases is put to question. Sucintly, Christians are challenged to appreciate that there is no fairness in courts that would match forgiveness in Christ. The answer to Paul’s question is no! In faith every Christian should forgive others and never to seek revenge. I speak to your shame. Is it so, that there is not a wise man among you? No not one that shall be able to judge between his brethren? (1st Corinthians, 6:2) At this instance, Paul presents a case which contradicts traditional understanding of Christianity. First, there would not be any need to judge since judgment is left to God alone. But the answer is yes! There are wise men among the Christians who are able to provide counsel but not to judge them. Know ye not that the unrighteous shall not inherit

Religion and Society Essay Example | Topics and Well Written Essays - 1500 words

Religion and Society - Essay Example Bureaucracy is the regularized procedure, and formal divisions of responsibility characterize its structure and set of rules and regulations to control activity in the government and large organizations.Bureaucratization of religion is seen in Middle East over past half-century. In Middle East three religious processes have grown together. Two things are seen in Middle East:1.Growth of fundamentalism that has received worldwide attention both by the international establishments and journalists. 2. Bureaucratization of religion and the state co-optation of religion. The bureaucratization of religion focuses on the chain of command of religious professionals and the state co-optation of religion focuses on their neutralization as political rivals. Fundamentalism, the bureaucratization of religion and state co-optation of religion has become intertwined in equally supportive as well as in hostile relations in Jordan. Bureaucratization of religion and politics is also seen in contemporar y Iran where there is due to emphasis on Shia radicalism, national character and revolution. In Iran, the relationship between politics and religion is because of historical context from the past time, and the role of religious leaders in the Iranian political movements and setup. It is said that the Iran has introduced radical sect of Islam for its national character of independence and for its historical culture and tradition to show itself as a great regional and world power. Shi'ism is an end product of the Iranian historical traditions of state, religion, and politics, and of its cultural contributions to the Islamic and world civilizations. Therefore, a remarkable continuity in Iran's past heritage of asserting her independence in the modern world of global transformation which is led by the superpowers of this modern world. Just like Zoroastrianism was of the ancient Sasanid Persia, Iran is the motherland of Shi'ism and Shi'ism is an integral part of Iran (Johnstone,2008). Another example for the Bureaucratized religion is Saudia Arabia.Although Saudi Arabia is thought to be the most religious among all Muslim countries, the question of who in the kingdom determines its central Islamic tract has been the subject of controversy since its foundation. The formation of Saudi Arabia in the early twentieth century involved the unique requirement of the Wahhabi da'wa in the service of the political aims of the Saudi family, Al Sa'ud. The regime has not been without its enemy, but for the most part the Al Sa'ud has been able to contain them. However, since the Gulf War, the social and economic problems that have inundated the country have led to the rise of a radical Islamic fundamentalist movement that has challenged Saudi Arabia's public role as the one Islamic country that has successfully combined culture, tradition and modernity (Wilson, 1986). Religiosity is a term used in sociology that refers to many faces of religious activity, belief and dedication. Religiosity refers more with how religious a person is, and less with how a person is religious in terms of practicing certain rituals, telling the myths, knowing some specific symbols, or accepting certain doctrines about his/her duites and life hereafter. Most of the debates in the study of religion have grappled over conceptualization issues that are really measurement issues. Much had been written in press in the 1960s and 1970s for the typology of the church-sect. Following that period people have seen similar disagreements about secularization which depend heavily on how one decides to measure the concept. Now we argue on what leads to a strict church (Hill & Hood,1999). Life would be more simpler if we could all use the same set of conceptual measures, apply them consistently, and be able to compare our findings systematically (Harvey Whitehouse,2000). Emile Durkheim(1858-1917) is considered to be the father of sociology. He is recognized for making sociology a science, and making it part of the French academic

Warren Buffet Essay Example | Topics and Well Written Essays - 500 words

Warren Buffet - Essay Example The active management always attempts to select attractive areas of investment. They decide the ripe time to join and enter markets, sectors, and places of leverage in the market. Their point is to make profits, and always aspire to do more than they could be doing. Passive management of investments does not make an attempt to differentiate between unattractive and attractive securities, or keep tabs on the markets. They invest in wide sectors that are called indexes. The aim is also to make profits (Bernstein 2001). But due to the nature of the market they accept average returns. They actually diversify their investments. Active management of shares is quite appealing on paper. But it is substantially costly and surrounded by decreasing returns when compared to passive investment. Given the unpredictability of markets and economies, it is better to diversify the risks rather than put one’s investment in one company or market. Some people can make accurate predictions on investment returns, but this may not always be the case. If the predictions are right, the returns are also abundant. In case of a misjudgment, the losses incurred could be quite severe. The future security prices are equally unpredictable. As a result, it is difficult to predict their future. On the basis of this, a passive investor who spreads the risk is better taken care of. If one can predict rightly, then the returns are always good. The risks and returns are basically correlated. This is the major positive side of active investing. The high potential returns are always risky to venture in. A risk in investment is the potential to lose on the investment. Passive investment spreads the risks by diversifying the investment areas, hence a reduced risk overly. Active management is by a great deal more expensive than passive one. Active investors must incur costs in order to match the

UNIT 5-IP Essay Example | Topics and Well Written Essays - 500 words

UNIT 5-IP - Essay Example In statistics, for instance, if you take an exam and you fail it, statistically speaking the probabilities of passing the exam the second time around are higher. The more you take the exam the better scores you should obtain. This is a comparison made to, good judgment comes from experience. The more experience you have in a given situation the better you are able to make decisions. The difference between making judgments based on experiences and taking an exam over and over again is that, the exam is the same one and the situation in life may be similar but not the same. You have different players involved, other circumstances, other decisions to take in the process of making them, and other people may be affected by the decision(s) you make. This is a big responsibility. It is not only you the one that is involved but there are repercussions on other peoples ´ lives by a decision you have made or vice versa. This refers to making bad judgments and obtaining experiences. A marriage, for instance, you fall in love, do all the things psychologists tell you to do: communicate what you will put into the relationship and what is expected of the other person, go grocery shopping, go to religious ceremonies, cook together, wait for a year to get married and other identified tasks. After following all of the suggestions, a year later you are on the divorce statistics. There are no formulas for choosing a partner and there are no formulas in raising children. In the past there were no schools to become a parent and how to raise your children. It was a trial and error procedure. Parents were the models liked it or not. Today, there is an increase of interest by people wanting to know how to raise their children, wanting to go to seminars where they teach strategies on raising children, and in a few decades it will be known if it was worth while or not. This is the first generation to start

Gerontology Essay Example | Topics and Well Written Essays - 1750 words - 1

Gerontology - Essay Example The authors include, Dan Buettner, Sally Beare and Howard S. Friedman. They have applied both different and similar ideologies in their work. Based on health, the authors have different views on the fitness of the individuals in the blue zones. However, they have a common understanding where they believe that health depends on individual body fitness and genetic structures. Sally has done her research on the in habitats on the island by the name Okinawa, located in Eastern China (Beare 2006). She compares and contrasts the health her research samples with those from the Western countries. The island holds a record of the longest living persons in earth. She starts by comparing their physical attributes with those of the Western in habitats. Her results show that signs of healthy lifestyles before she gets into deeper research about the diseases found in the island (Beare 2006). Unlike the West where stroke, heart attacks and cancer related deaths are common, her area of study has less than 20% cases. Most diseases are so rare among the populations raising questions on the causes of the increased health cases. Scientists involved in the research have come up with results that show the strong immune systems found in the old generations. Sally related their strength to those of the young generations where that are able to fight most deadly diseases. Dan, on the other hand, has carried out most of his researches in Central and South America in some of the indigenous communities. However, his focus is on other attributes that contribute to long living other than health (Buettner 2007). For example, his study on Costa Rica reveals the physical lifestyles where his focal point is social ways of life such as how they cook their food and diet compositions (Buettner 2007). With his knowledge from other blue zones, she has come up with different myths that are common in people from other countries such as the U.S. The cultures use

Cell Phones in Schools Essay Example for Free

Cell Phones in Schools Essay Who can work while listening to the incessant ringing of a cell phone? This does not creat an inviting classroom environment for students. Although cell phones would be useful in the event of an emergency, they should not be allowed in schools because of the increased amount of disruptive and social problems. Despite the interruptions, cell phones do provide on advantage. They allow quick communications during times of an emergency; they also enable students to contact their parents at any time for any reason. One example might be: if a student forgot that they have an after school affair to attend for that day, such as a sports practice or tutoring, they could easily notify their parents of the newly needed pick-up time. However, this convenience does not outwiegh the problems cell phones can cause. Disturbances during the school daycan cause students a great distraction. They could ring during class, and students attention would divert from the lesson to the phone. Students could want to chat in between classes, causing many tardies. They would also cause a riot if lost or stolen. Besides these factors, allowing cell phones in school could cause an influx of social problems. Kids are already picked on over a number of issues, such as appearances, financial status, etc. If a student is not fortunate enough to afford a cell phone, this would give cause for the other students to tease them. Overall, cell phone use in school might be slightly advantageous in an emergency sitituation, but they should not be allowed because the problems outweigh the benefits by far.

Create Dramatic Tension Essay Example for Free

Create Dramatic Tension Essay A view from the bridge, one of Arthur Millers first comings when he became interested in the work and lives of large communities of long shore men. Arthur Miller himself worked as a long shore man on New York Brooklyn harbour. This certainly invigorated him into something dangerous and mysterious. A View from the Bridge originated from a simple story Millers friend had told him about. At the time Arthur was active with numerous other projects he hand entitled to do, so he didnt act upon this piece immediately. His travels along with many potential ideas combined with his clever knowledge and imaginative understanding would give way to something that would later on become controversial. This play was written in 1955, set in Red Hook in a slum area in New York, its exactly as it sounds, dull, dark and full of unwinding drama behind closed doors. Based in 1940s immigration had been illegal at the time when America had banned it due to heavy immigrant incomings, this made coming into America difficult but not impossible. A View from the Bridge at first boasts upon a second generation Italian family, consisting of Eddie, his wife Beatrice and her niece Catherine, these three characters living together pleasantly. These characters play an essential role in dialectical amusement. This Italian family would follow the nature of the stereotypical Italian virtues, valuing loyalty, fixated trust, respect and honour. Respect and loyalty are things an Italian family should contain and retain. A clear feature in this play is immigration, which right from the beginning intertwines through to the end. Starting of with such a young fun loving warm hearted family filled with an easy atmosphere then merged towards difficult and stiff tension between additional characters like Redolfo and Marco who come over to stay from Italy, the family go through hoops of dispute leading to argumentative circles and to a most glum ending. When Beatrices cousins Marco and Redolfo move into in with the family welcomed by Eddie, things start to submerge. Eddie notices Catherines fondness for Redolfo, causing Eddie to become over protective, but not because its his niece but more so because of unmentionable deeper feelings he has for his niece. This family gets torn apart by jealousy, loss of trust and violence. At the end of the play after psychological and verbal threats from Eddie to Redolpho, Marco at the end of Act one/two lifts a chair above Eddie declaring power, urgency and alarms start to go off. At the end of the play the immigration officers come in and arrest Marco and Redolfo. Tempers start to run up high as Marco swears at Eddie which sets him off. Eddie at the end attempted to kill Marco with a knife which goes by all his morals, but Marco turns Eddies weapon into his nemesis and kills him instead. Beatrice and Catherine were deeply upset about Eddies death recollecting what they lost forgetting all the trouble hed brought upon himself. Eddies death was appropriate it wasnt about why he would die more about how he would die. Although Eddie died, in a sense he became successful because he was killed on Catherines and Redolfos wedding day, so each day they would remember his death and why he died. My first key dramatic moment is when Beatrice says to Eddie you want something else Eddie and you can never have her! and when she also adds, the truth is not as bad as blood indicating that if he doesnt acknowledge the truth their will be a bloody outcome. When Beatrice says all this its as if she had brought everything that has been hidden for so long out into the wide open. She brings up the hidden agenda that has stayed taboo to her for so long, shes telling him that she knows that he wants something else and makes it clear she knows its Catherine by concluding and Eddie you cant have her! This is a key dramatic moment because this is when Miller lets Beatrice take control and helps the other characters understand why Eddie is doing what he is. Also because it comes as unexpected and to Catherine it would be a shock and would fill her with disgust, she had no idea what Beatrice was saying it hadnt sunk in to her, she couldnt believe what she was hearing. This moment delays whats happening and it starts to focus on Eddie, Beatrice and Catherine. This horrifies the other characters around and certainly makes the audience reacts with gasp, for the characters had no idea about Eddies feelings but the audience had an idea of it but didnt expect Beatrice to say what she did and they way she did. This caused dramatic irony because they knew something that the characters didnt and they were witnessing the build up. This left Eddie in a state uneasiness he swiftly went into denial knowing that inside that Beatrice was speaking the truth. Miller showed us the effects when both Catherine and Eddie both exclaimed B and diverted their attention and eyes on her. Miller created this effect cleverly because just as Eddie was going to confront Marco, Beatrice used this as a last attempt to stop Eddies frenzy. Miller showed us a wife telling her husband that she knows that her partner wants someone else, the biggest effect this would have is on Eddie. Also the way he showed us they horror in the raised voices. The audience and characters didnt suspect Beatrice to confront Eddie like this, since she was torn apart by these 2 sides. Miller runs the tension higher than it already was and straight back down to the confrontation of Eddie and Marco.

Syndicated Data And Standardized Services And Their Differences Marketing Essay

Syndicated Data And Standardized Services And Their Differences Marketing Essay At work, I am involved in the selection process of research suppliers for the sake of annual staff surveys, benefits surveys and for mystery shopper program and analysis, I realize the services offered by the research industry has grown greatly in the past decade. So I am interested to find out the kind of services research agencies offer, and about the marketing research industry worldwide. This paper is therefore relatively informational, in which I have included a lot of named research suppliers who were listed and found from the various book references, library and internet sources in order to support the different categories of the services. There will be little emphasis on opinionated discussion, as the objective of this paper aims to explain the syndicated data and standardized services offered by research agencies, distinguish their differences, various applications and sources of data. Both services are common nowadays in Asia, especially the SMEs (Small to medium sized ente rprise) that are using such research data for nurturing the success of their organizations, however the difficulties to operate a nation-wide approach in Asia is discussed. I have also included a sample of a standardized service in Hong Kong, WorkHKà ¢Ã¢â‚¬Å¾Ã‚ ¢ by Towers Watson, in the area of job satisfaction survey and its process is shared here. Introduction What is Syndicated data and Standardized services Today, over $20 billion a year is spent on marketing/advertising/public opinion research services around the world. Spending on marketing research is $6.9 billion in the United States alone. During the past two decades, the research market has become highly concentrated, with about 54 percent of the market being held by the 50 largest worldwide organizations. The other half of the market is shared by a thousand or more small research firms. The concentration is even more pronounced in the United States, where the 10 largest firms account for 64 percent of total U.S. spending for marketing research (Wileys Marketing Research Industry and Research Ethics article, p.26). In the highly competitive retail market, understanding the customer is paramount. In order to fill in the gaps of consumers buying motive and actual buying, companies have to understand the customers, and of course, marketing research is the tool for gaining knowledge about the customers. Marketing research is a systematic gathering of information and such analysis of data gathered connects the consumers and the public to the marketer so as to identify the marketing problems and opportunities, assess marketing actions, manage the marketing performance, and improve the overall marketing process. Marketing research information is provided by research suppliers which can be either an internal supplier or an external supplier. Most manufacturers, retailers, and service businesses, such as McDonalds, Kraft Foods or American Airlines, have small internal marketing research departments, and Procter and Gamble (PG) has a large internal research department. External suppliers are outside marketing research companies hired to supply marketing research data; and they can be classified as full service supplier firms and limited service supplier firms; full service suppliers are companies that offer full range of marketing research activities, they provide standardized information which involves two broad classes, namely the syndicated data services and standardized services which this paper focuses to discuss. Figure 1.0 indicates the overall services provided by an information supplier. What it means by Syndicated Data and Standardized Services According to Curry (1993) and Kolb (2008), syndicated data is a form of external and secondary data supplied in a standardized format and ready-to-use routine information made available to multiple subscribers known as a syndicate in a common database, which means the information is not tailor made to meet the needs of any particular company or designed to solve client-specific problems, the data format is designed to provide a standard, ongoing vehicle to facilitate the collection of data. Syndicated data is provided in a common data base for a service fee charged to subscribers and these research firms which provide the data are known as syndicated data service firms. These suppliers offer syndicated data on a subscription basis to all subscribing members of the syndicate, such detailed information can be of value to companies in a specific trade but may not be available in libraries. Syndicated data suppliers collect data on a continuing basis regarding the consumption of a specif ic product or products or the purchasing behavior of a specific target market segment. These data are then sold to companies, which specify how much data they want and the analysis they require; the more data and analysis that are required, the higher the price and what they do not do is conducting research specifically for any single client company. With syndicated data, both the process of collecting and analyzing the data and the data itself are standardized, firms supplying syndicated data follow standard research formats and uniform reports that enable them to collect the same standardized data over time at periodic intervals. Common types of syndicated data measure retail sales, wholesale product shipments, consumer panels, advertising media audiences, advertising effectiveness, and consumer attitudes. ACNielsen TV Ratings and IRI are examples of two large syndicated data services firms, ACNielson collects information on TV and media viewing and also on ad recognition on the i nternet, anyone, including the public, can buy the products they sell by visiting their website. On the other hand, standardized services rarely provide clients with standardized data, rather, they provide the research process. Zikmund (2003, p.74) explained that standardized services refer to a marketing research process that is standardized and used to generate information for a particular user and the application of that standardized process will result in different data for each client, even though the standardized process is the same in gathering the data. For example, a client will use a standardized service firm to measure customer satisfaction, instead of developing its own process. Several other marketing research services, such as test marketing, naming new brands, pricing a new product, or using mystery shoppers, can be provided or purchased from standardized service firms. Synovates ProductQuest service assists in developing new products and improving existing products. Baltimore Research offers a Mock Trials service to clients involved in litigation, to listen to di fferent attorney presentations so that the litigants attorneys can have better presentation ways to impact the jurors. Advantages and Disadvantages of Syndicated Data and Standardized Services Advantages of Syndicated Data A key advantage of syndicated data is on the shared costs of the data among users as many clients may subscribe to the same information, thus making the cost of the service greatly reduced. Burns Bush (2010, p.205) made it clear that due to the quality of the data collected is typically very high and requiring a huge amount of cost, so the share of affordable cost with several users maintains the validity and reliability quality of the data. Another advantage is that the data are normally disseminated very quickly because of the routinized systems, standard procedures and methods used to collect and process the data over and over again on a periodic basis. Besides, the information is current, the more current the data, the greater is the use. Syndicated data services can at least aid in the formulation of the clients decision problem, suggest types of data for meeting the information needs, and service as a source of comparative data by which internal data from within the organizati on cannot achieve. Advantages of Standardized Services The advantage of using standardized service suppliers is mainly buying the experience of the research firm, especially when the buyer company does not have enough the experienced personnel to carry out a particular research process. Besides, using standardized services helps to reduce cost of the buyer when the trial and error process and potential errors can be minimized. Since the standardized service suppliers has been conducting the service for many clients regularly, their procedure is therefore efficient in delivering the result as compared to having the research processed by the buying company themselves. Most importantly is the time saved for buying company in collecting similar data by themselves, because several weeks or months may be required to design, pretest a survey or questionnaire, train the interviewers, devise a sampling plan, collect and process the data. In addition, such cost of the project could be tremendous but it can be much reduced by employing the services from external standardized suppliers. Due to the always availability of standardized services, it is therefore important in the marketing research application. Disadvantages of Syndicated Data Since the format is standardized, buyers have little control over what information is collected and must be satisfied with the standardized information received. Buyers may feel helpless if the units of measurement or definition of classes, recency of data, publication currencies and the units of geographical data are not appropriate which are summarized as the data fit problem. Burns Bush (2010, pp.205-6) gave a second disadvantage, that buyers must often commit to a long-term contract which only serves to secure the expenses required by the syndicated data supplier on the quality and vast scope of research. The last and most crucial disadvantage is that the same data is available to competitors, that is, what the client firm buy and see from the report, the competitors also see the same analysis and picture. Disadvantages of Standardized Services Naturally, the word standardized automatically implies the service is not customized, standard service suppliers do not design a service specifically for the clients project. Besides, Zikmund (2003, p.113) stated that the standardized service supplier may not know a particular industry well so it becomes the responsibility of the buying company to ensure the standardized service really fits their intention. This accuracy problem poses a limitation and can only be minimized if the buying company has a comprehensive knowledge of the research process so as to evaluate the accuracy of the data and assess the evidences regarding the quality of the data as well. Applications of Standardized Information Standardized information is a type of secondary data which can be either syndicated or standardized, in which the data collected and/or the process of collecting the data are standardized for all users. Standardized information can have many applications, in general, it includes measuring the consumer attitudes, clarifying market segments, conducting market tracking and monitoring the usage of media and effectiveness of promotional activities. Measuring consumer attitudes and opinion polls Burns Bush (2010, pp.206-207) gives plenty of examples for this kind of suppliers: The Maritz Poll uses a standardized process to ensure that consumer attitudes and opinions are properly measured, and these polls are examples of a standardized service. ESRIs Tapestryà ¢Ã¢â‚¬Å¾Ã‚ ¢ Segmentation is a standardized service that uses a process to profile residential neighborhoods. This information is purchased by clients desiring to better understand who their customers are, where they are located and how to reach them. The Yankelovich Monitor measures changing social values and their impact on consumers. It specializes in generating studies on mature populations, baby boomers and Generation Xers. These data are syndicated which is available to anyone who wishes to buy, and the information can be used for a variety of marketing decisions. Ipsos Public Affairs ® produces Ipsos Global @dvisor ® to study the companys proprietary audiences so that company can better understand how consumers and key stakeholders view its reputation as a brand. Coca-Cola is its subscribers. The Harris Poll measures consumer attitudes and opinions on government and economy, and other topics include politics, world affairs and legal issues. Harris poll is a source for identifying trend lines and is standardized information offering syndicated data. The Gallup Poll (http://poll.gallup.com/) measures public opinion polling on a wide variety of topics, such as domestic issues, private issues or world affairs, military and defense, stem cell research, smoking population percentage over time, etc. Gallup poll is syndicated data, as the information is available to all who wish to buy. Client firms can track attitudes of consumers toward buying private brands or their attitudes. Defining market segments This research method requires placing customers to share certain attributes, such as age, income, into homogeneous groups or market segments. The Stanford Research Institute, for example, conducts an annual survey of consumers and classifies them into homogeneous groups for market segmentation purposes. Some standardized information sources focus on members of the industrial market, two sources being the North American Industry Classification System (NAICS) and Standard Industrial Classification (SIC) system allow marketers to define industry types more specifically. Dun Bradstreet (DB) credit bureau collects vast amount of information on business firms, private and public. While SIC uses 4 digits codes and NAICS uses 6, DBs Duns Market Identifiers (DMI) uses 8 digits classification system to identify firms into very specific types of businesses. Since DB originated as a credit reporting firm and companies already supplied DB with detailed information about their operations, allow DB create databases containing a wide spectrum of business information. This is important if a marketer is trying to target specific business firms, however narrow their classification. Other standardized information sources provide information on members of the consumer market. SRI Consulting Business Intelligences (SRIC-BIs) VALSà ¢Ã¢â‚¬Å¾Ã‚ ¢ program (www.sric-bi.com/VALS/) segments consumers by psychological and demographic measures, placed them in each of eight personality segments. This knowledge of consumers behaviors helps the client firm develop a deeper understanding of its target market consumer. Birn (2000, p.74) brought in the term, geodemographics, which describes the classification of usually small geographical areas and related to the characteristics of the inhabitants. Research firms specializing in geodemographics combine census data with survey data. Boyd, Walker Larrà ©chà © (1998, pp. 171-179) further substantiated this service by referring it as PRIZM, (Potential Ratings Index for ZIP Markets) which defines every neighborhood in the US based upon 66 household market segments. ESRIs Tapestryà ¢Ã¢â‚¬Å¾Ã‚ ¢ also divides US residential ZIP cod es into 65 segments based upon selected demographic and socioeconomic characteristics. Nielsen Claritas (http://www.claritas.com) and Acorn help sending promotion messages to targeted consumers and they have created desktop products that assist marketing managers to conduct regional and national segmentation studies. Knowing which market segments helps to make up a client firms potential customers. Conducting market tracking Tracking studies are those that monitor, or track a variable such as market share or sales over time. Tracking studies can tell a firm how well the products are being sold in retail outlets globally and also the sales status on competitors products. Nielsen SCANTRACK Services is based on syndicated retail scanning data, tracks thousands of products as they move through retail stores, allowing brand managers to monitor sales and market share and to evaluate marketing strategies. As for market tracking at the household level, it is gathered in homes using scanning devices or through the use of diaries and sending auditors to households. Nielsen Homescan ® Panel, uses scanning device to scan all bar-coded products brought home from all outlets. IRI ScanKey Consumer Network Household Panel, an example given by Malhotra Birks (2000), maintains a panel of consumer households that record purchases at outlets by using a handheld ScanKey wand. Todays technology is so advanced that a user o f information can easily be overloaded with information, various companies have therefore created decision support systems, data mining systems, expert systems and the like by using analytical tools to attach meaning to data, allowing marketers to make decisions in response to the quickly changing market conditions. Monitoring media usage and promotion effectiveness In order to measure the promotional effectiveness in media, readership, listenership effectiveness, some syndicated data service companies conduct studies on several forms of media. To track television, Nielsen Television Index (NTI) records television ratings data which are reported by DMAs (designed market areas). Naturally higher viewership of certain programs allow the television company to charge higher fee for advertisements. NTI also provides subscribers with audience characteristic information that allows potential advertisers to select audiences that most closely match their target markets characteristics. To track radio, Arbitron Panel provides syndicated data on radio station listening through selected samples who record their radio listening in diaries and Arbitrons Portale People Meter (PPMSM), a hand-held electronic device in the size of a mobile phone, automatically records the stations listened to. The procedures for measuring advertising effectiveness are standardized for comparing the results across studies. To track print, MRIs Starch Readership Survey is widely used for measuring the actual exposure of magazine ads to readers; Gallup and Robinson Magazine Impact Studies are another well-known syndicated service firms, aim to help marketers make decisions about what comprises a good ad. To track downloaded music, videos and recorded books, Nielsens SoundScan, VideoScan and BookScan separately provides information on the downloaded music, sales of VHS and DVD and sales of books. To track Multimedia, Simmons National Consumer Study gathers information on media usage linked to product usage, this information allows companies to determine the viewing/listening media habits of users. Nowadays, on-line consumer word of mouth or on-line consumer business have been shared through the internet world, via websites, blogs, facebook, discussion forums, companies can keep track of what is being said about them and their products by subscribing to BussMetrics from the Nielsen Company (Hester, 1996, pp. 169-170 and Burns Bush, 2010, pp. 219-222). Monitoring health related facilities and pharmaceutical products IMS Health Incorporated, as mentioned by Burn Bush (2010, p.76), is the worlds second largest research firm, providing services in over 100 countries. IMS services include pharmacy and hospital audits plus the measurement of disease and treatment patterns. Westat, Americas third largest research firm, conducts research and long-term follow-up surveys for agencies of the US government and businesses foundations. Major areas include health, education, social programs, environment and transportation. Sources and Suppliers of Data Primary and external syndicated Secondary Data Primary and secondary data are two main sources of data. Primary research starts from raw scratch, collected specifically for the research needs to solve the problem at hand. Secondary data already exists and are already published as they were collected for purposes other than the specific research needs at hand and usually used by someone else. Secondary data are therefore more economical than primary research which is a quick source of background information, but the format seldom meets the needs of the researcher. In a marketing problem definition process, analysis of available secondary data is an essential step and primary data should not be collected until the available secondary data have been fully analyzed. Scott (2009) alerted marketers with international marketing research that few problems may arise because customers may vary due to different cultures, traditions, beliefs and expectations. If this happens, separate country should collect individual countrys secondary info rmation and then compare the data difference, which means international marketing research better counts more on original primary data instead of secondary information. Primary data sources Primary data is original and normally organizations commission external researcher to establish the techniques, measurement and analysis for them. The technical aspects of conducting various types of primary marketing research relies on qualitative research methods, which means working with focus groups, conducting surveys, questionnaires, interviews and experiments. Wilson (2006, pp. 37) said this is a skilled task that requires careful thought and planning whereby a poorly designed questionnaire can jeopardize the response rates and provide incomplete or inaccurate data. Besides, determining the sample involves clearly specifying the types of respondent to be included, the number of respondents required and the method by which individual respondents will be selected. To conduct focus groups and interviewing, the researchers need to be well trained to ensure unbiased judgment and uphold the ethics to respect the rights of the respondents. Most companies will outsource the data colle ction process and rarely have it conducted by the companys internal personnel. Syndicated sources and Suppliers of Secondary Data Secondary data can be classified as coming from internal sources or external sources. Boyd et. al. (1998, p.80) specified clearly that internal sources can be available within the organization when every organization has at its disposal valuable internal secondary data, such as sales invoices, estimates of total annual usage of a product, advertising and promotion activities recorded, research and development and manufacturing reports or service by location, etc. that can be an important starting point for any marketing research project. External data can be available from various sources, such as government statistical publications, trade association data, books, bulletins, annual reports and business periodicals which can be free from library resources. Otherwise, external data sources not available in libraries are usually standardized data which are comparatively expensive. These secondary data are supplied by syndicated services suppliers to many client firms, anyone willing to pay the price can buy the data. One method of obtaining secondary data is frequently through surveys, which could be periodic surveys on the same set of variables conducted at regular intervals; or panel surveys to measure the same panel respondents over time but not necessarily on the same variable; or shared surveys are developed and executed for multiple clients when each of them share the cost. A number of firms maintain panels of respondents who are matched to the general population in terms of age, income and who agree in advance to participate in surveys, typically by mail or phone and response rates within the panels tend to be high and the demographic and lifestyle information are already available . Curry (1993) classified syndicated data sources as a) consumer data, b) retail data, c) wholesale data, d) industrial data, e) advertising evaluation data, and f) media and audience data. Consumer data normally relates to purchases and the circumstances surrounding the purchases. Kinnear Taylor (1991, pp.151-155, 164) provided examples of these suppliers: The National Purchase Diary (NPD, http://www.npd.com/) maintains over 30,000 households who keep diaries of purchases. The Marketing Research Corporation of America (MRCA) maintains a diary panel that records details on purchase of groceries and personal care items. Mediamark Inc. has annual survey that includes overall breakdown of usage by demographic category. The Roper Reports monitor public opinion and consumer behavior and interests on a broad range of social and political topics and on opinions of various consumer products and services. Yankelovich Clancy Shulmans Monitor Service conducts annual survey of households on social trends. Regarding consumers attitudes and buying behavior, Burgoyne Consumer Surveys provides in-store consumer on-the-spot reactions to marketing and product innovations, DDB Needham an d Gallup Omnibus conducts long term tracking of attitudes and opinions. PRIZM serves to explain, predict target consumer behavior while the Survey Research Center at University of Michigan monitors consumer consumption patterns, attitudes and intentions on financial issues. Retail Data collected focus on the products or services sold through the outlets and/or the characteristics of the outlets themselves. Hair, Bush Ortinau (2006, pp. 12-13) mentioned ACNielens Retail Index and Audits Surveys National Total-Market Audit provide data on total sales by product class, sales by brand and of competing brands in supermarkets, drugstores. IRI (http://www.infores.com/) and ACNielsen (http://www.acnielsen.com/) basically dominate the retail scanner business. Scanner data are collected in two separate forms (household level and store level) and for two distinct sets of clients (manufacturers and retailers). In addition, three other sets of data are also maintained, they are (a) prices, features and displays at the retail level; (b) coupons and other promotions (c) advertising on TV, print, radio. Audits Survey also provides National Restaurant Market index on the commercial restaurant market annually. Ehrhart-Babic Group provides syndicated in-store distribut ion data and new-product-introduction performance data through their National Retail Tracking Index. BehaviorScan and InfoScan by IRI assist in multiple market testing and tracking services while DBs National Scan Track provides projection to monitor displays in supermarkets. Wholesale data are warehouse shipment data used to estimate sales at retail. Birn (1999) told us that SAMI (Selling Areas-Marketing, Inc.) is the best known syndicated service of this type, especially for retail food stores. SAMIs data allow the client to analyze trends in sales or package size and the impact of promotions and competitive actions. These data also serve as an intermediary audit purpose in the distribution chain, wholesalers and formal examination of product movement by analyzing inventory. Pipeline Research Inc. provides audit service on warehouse inventories of drug products monthly. Then P-O-S Research audits the national warehouse movement and trend line of products sold through food store distribution, including grocery, frozen, dairy, household, health and beauty aids. Industrial data are more syndicated data services available to consumer goods manufacturers rather than to industrial goods suppliers. Birn (1999) shared that DBs Market Identifiers provides data on companies rated by DB, which can be used to construct sales prospect lists, identify sales territories, sales potentials, and so forth. McGraw-Hills Dodge Reports collects data from building material manufacturers and distributors so the data can be used in marketing building products while Polk Companys Motor Statistics provides vehicles registration data. Advertising Evaluation data help advertisers in measuring the effectiveness of their ad expenditures in broadcast and print media. AdTel, ARS (Advertising Research Service), CATS (Comprehensive Advertising Tracking System) offer comprehensive and continuous tracking of weight and quality of commercial ads in terms of GRPs (Gross Rating Points). Starch Message Reports, Gallup and Robinson Magazine Impact Studies are most widely used syndicated services on readership. Burns Bush (2010, p.150) cited Audit Bureau of Circulation (ABC) is a standardized, independent third party audit bureau, aims to confirm methodology, verification of lists and credibility of the content of magazines which are very helpful to the magazine industry providing advertisers with richer data on magazine readership. Media and audience data Media companies include advertising agencies, sales promotion companies, public relations agencies, and direct marketing firms which are all concerned with getting the right message to the right target market, the advertising effects of competitors, how much they are spending and the media mix, hence marketing research information is often required to accomplish this goal. For example, companies that advertise on network television want to select shows that reach their target customers most efficiently so they need information on the size, demographic and psychographics composition of the audiences for various TV programs. Firms like NMR and American Research Bureau provide standardized TV audience ratings to a syndicate group of clients. The Simmons Market Research Bureau compares audience characteristics. Kolb (2008, p.64) mentioned it would be greatly inefficient for company to collect these data by themselves, only ad agencies have internal research depar tment as they need to find the correct marketing message and the best image to represent a client company and also the best media to use. Marketing Evaluations, Inc., for example, offers several Q Scores ® services, one of its services measures the familiarity and appeal of performers, such as actors/ actresses, authors, athletes, sportscasters, and so forth. Such information helps companies to choose the most appropriate spokesperson or help a movie producer select a performer for an upcoming movie. Scott (2009) gave an interesting fact that Tom Hanks and Bill Cosby, for example, are performers who have high Q scores. Nielsen Media Researchs Nielsen Television Index (NTI), is another example of a syndicated data provider, supplying subscribers with data on TV viewing, available to anyone wishing to buy it. Arbitron and ACB (Advertising Checking Bureau) offer syndicated data on the number and types of listeners to the various radio stations. This standardized information helps advertising firms reach their target markets; and also helps radio stations define audience size and characteristics. One must not undermine the service by the research giant, VNU Inc. (VNU), founded in 1964, is a major international media and information company and the largest company owned by VNU is ACNielsen. Hair et.al. (2006) gave a thorough introduction of ACNielsen, that it is broken down into several companies: a) Nielsen Media Research (NMR) provides television audience measurement information; b) NetRatings Inc. (NR) reports on internet and digital media syndicated research; c) Entertainment Information Division (NE) serves the entertainment industry, including movies, music and home entertainment; d) Media Solutions Division includes PERQ/HCI providing healthcare audience measurement, Scarborough Research (SR) measures local and regional shopping patterns of American consumers, Standard Rate Data Services (SRDS) offers the worlds largest database on media rates, Interactive Market Systems (IMS) offers audience profiling. Single Source Data Single source data means continuously monitor a panel of respondents on media exposure, promotional material exposure, and buying behavior to measure their exposure to promotional material

Gunner Pass Driving School :: Business Management Studies

Gunner Pass Driving School A good location for any business is vital. You might need to be right in the middle of the city, or you could be better off in an out of town Retail Park or Industrial Estate. To decide what location is best, businesses should think about: * Will we attract passing trade * Will we make regular trips to the bank or a postal depot * Will there be public transport links nearby Whatever option a business goes for, there will be disadvantages. An office in a rural setting might be relaxing, but could be awkward for staff or suppliers making deliveries. Being right in the middle of a city can be very convenient, but also more expensive. Adrian has no workplace for Gunner Pass other than when he is out in his car, and when he is at home. At home he works within his office with his computer and has a telephone for communications. A map to show the location of Gunner Pass is shown below. As of yet he has no other offices or locations for his business. If he decided to rent an office this would be a disadvantage because he would have to pay costs to use the premises. The local areas in which Adrian provides his service are expanding. New homes are being built, this means more shops will be needed to supply everyone’s needs. The houses being built are all in excess of  £100k plus. This means Daventry is attracting wealthy families. Adrian can benefit from this, because there will be more customers in the area needing driving lessons. This could be a disadvantage for Adrian as other driving schools may be set up because of the rise of population in the area. Adrian would now have competition. Adrian needs to be reasonably near his customers. The location of his customers isn’t a big factor as it is with other businesses. This is because he drives to his customer’s house when they are having a lesson. His customers cannot be too far away, as Adrian will have to pay more on petrol to go to them. Adrian’s car runs on Diesel the reasons for this are: †¢ It’s cheap †¢ More Mileage †¢ Less pollution Buying your own premises: advantages and disadvantages If Adrian feels it neccassery he may decide to buy or rent an office and premesis. This will be a new location for Gunner Pass. The new location would need to be in the local area. He is likely only to consider this if he has plans to expand. Buying a property gives you the freedom to use it as you wish - subject to planning regulations or

Use of Nature in Chopins Awakening and Langston Hughes Poems :: comparison compare contrast essays

     Ã‚  Ã‚   Langston Hughes and Kate Chopin use nature in several dimensions to demonstrate the powerful struggles and burdens of human life. Throughout Kate Chopin's The Awakening and several of Langston Hughes' poems, the sweeping imagery of the beauty and power of nature demonstrates the struggles the characters confront, and their eventual freedom from those struggles. Nature and freedom coexist, and the characters eventually learn to find freedom from the confines of society, oneself, and finally freedom within one's soul. The use of nature for this purpose brings the characters and speakers in Chopin's and Hughes' works to life, and the reader feels the life and freedom of those characters.    Nature, in the works of Chopin and Hughes serves as a powerful symbol that represents the struggle of the human soul towards freedom, the anguish of that struggle, and the joy when that freedom is finally reached. In The Awakening, the protagonist Edna Pontellier undergoes a metamorphosis. She lives in Creole society, a society that restricts sexuality, especially for women of the time. Edna is bound by the confines of a loveless marriage, unfulfilled, unhappy, and closed in like a caged bird. During her summer at Grand Isle she is confronted with herself in her truest nature, and finds herself swept away by passion and love for someone she cannot have, Robert Lebrun.      The imagery of the ocean at Grand Isle and its attributes symbolize a force calling her to confront her internal struggles, and find freedom. Chopin uses the imagery of the ocean to represent the innate force within her soul that is calling to her. "The voice of the sea is seductive; never ceasing, whispering, clamoring, murmuring, inviting the soul to wander for a spell in abysses of solitude; to lose itself in a maze of inward contemplation." (p.14) Through nature and its power, Edna, begins to find freedom in her soul and then returns to a life in the city where reside the conflicts that surround her. Edna grew up on a Mississippi plantation, where life was simple, happy, and peaceful. The images of nature, which serve as a symbol for freedom of the soul, appear when she speaks of this existence. In the novel, she remembers a simpler life when she was a child, engulfed in nature and free: "The hot wind beating in my face made me think - without any connection that I can trace - of a summer day in Kentucky, of a meadow that seemed as big as the ocean to the very little girl walking through the grass, which was higher than her waist.

Mahtab’s Story Essay

INTRODUCTION I1. Overcoming Obstacles shows a journey of where an individual is facing serious difficulties in life, and then finds ways to overcome their personal trials. (Thesis/Main idea) I2. Mahtab’s Story, a novel by one of Australia’s best-loved children’s authors – Libby Gleeson, is inspired by true events through the main character Mahtab and her family’s experiences of Overcoming Obstacles. (Introducing your texts) I3. Mahtab’s Story explores Overcoming Obstacles through the character’s events, such as (1) Mahtab being responsible in taking care and protecting her younger siblings, (2) accepting their loss of belongings in order for Mahtab’s family to travel to Australia and (3) being open to Australia’s culture in their life. (Arguments) BODY (FIRST) Point= Example= Technique: Explanation= Overcoming Obstacles: Overcoming Obstacles shows a journey of where an individual is facing serious difficulties in life, and then finds ways to overcome their personal trials. (Thesis) Mahtab being responsible in taking care and protecting her younger siblings 1. Topic Sentence: In Mahtab’s Story, the main character has the expectation of taking care and protecting her younger sibling which she Mahtab is a young girl who has two younger siblings, named Farhad and Soroya. It is her task to make sure that they are safe and entertain them. This is a large responsibility and expectation for a 12 years old girl. ‘Mahtab cuddled her and said, ‘dad would never let anything bad happened to you’. This is an example of direct speech where Mahtab lives up to her expectation as an older sibling by providing care and protection for her sister. 2. Link back to Introduction / essay question. 3. of leaving their loved ones and friends behind 4. Mahtab’s family were afraid of the Taliban and had fear in their country. They left in secret marking the beginning of their journey from Afghanistan and to Australia. (SECOND) Overcoming Obstacles shows a journey of where an individual is facing serious difficulties in life, and then finds ways to overcome their personal trials. (Thesis) accepting their loss of belongings in order for Mahtab’s family to travel to Australia P Mahtab and her family were forced to give away almost everything they had with them in order to safely travel to Australia. ‘Mahtab slid the bracelet into her hand. ‘Give them this, Mum.’ She pressed the bracelet into her mother’s hand. T: Kinesthetic Imagery E : This is an example of Overcoming Obstacles as Mahtab had volunteered to give up her beloved Grandmother’s bracelet in order to help her family travel overseas. (THIRD) Topic Sentence: P Mahtab and her family went to Australia knowing that they have to learn a new language, learn about their culture and to leave behind Afghanistan. Repetition is shown in ‘Stranger in a strange land. This is not my place. These are not my people.’ E – At first, Mahtab’s family thought that they will get the opportunity to have a better life and freedom. Overcoming Obstacles is seen as this quote accurately shows how Mahtab’s family escaped Afghanistan though they feel very sad, uncomfortable and unwelcome in Australia; instead of freedom, they are sent to a detention centre. Link back to question. CONCLUSION I1. Overcoming Obstacles shows a journey of where an individual is facing serious difficulties in life, and then finds ways to overcome their personal trials. Mahtab’s Story written by Libby Gleeson is based on by true events as the main character experiences of Overcoming Obstacles. Mahtab’s Story shows Overcoming Obstacles through events in the novel, such as Mahtab being responsible in taking care and protecting her younger siblings, accepting  their loss of belongings in order for Mahtab’s family to travel to Australia and being open to Australia’s culture in their life. Mahtab and her family members had seriously faced a lot of difficult challenges throughout them travelling from Afghanistan to Australia without being seen by anyone. This Overcoming Obstacle of what Mahtab and her family faced like Losing everything they got, more expectation from Mahtab and moving to another country are very strong and amazingly accomplished.

Henry Hudson School vs. Rowley Essay

Every student has the right to have an individual education plan (IEP). Although all students with disabilities are entitled to an IEP that does not necessarily mean they are eligible for every form of technology available to them. IEP are designed to keep children with disabilities as current as those students without disabilities. Amy Rowley did in fact have an individualized education plan, but her parents believed she was entitled to more. Hendrick Hudson vs. Rowley was the first U. S. Supreme Court’s trial under the Education for All Handicapped Children which is now known as the Individuals with Disabilities Education Act, (IDEA). Hendrick Hudson School vs. Rowley Amy Rowley was a student at Furnace Woods School in the Hendrick Hudson Central School District; Peekskill, N. Y. Amy had very little if any residual hearing but, she was an excellent lip reader. A year before Amy was to attend school a meeting was set up for Amy and her parents to meet with the school administrator. It was a reciprocal decision to place Amy in a regular kindergarten class on a trial basis. Many administrators of the school were to take a course in sign language to help in the communications with Amy. The principal’s office was equipped with a teletype machine as both of Amy’s parents were also deaf. At the end of the trial basis it was decided by the administrators as well as Amy’s parents that she should stay in a regular classroom. Amy was provided an FM transmitter, which amplified the voice of he teacher and the students in her class. Amy’s first year of kindergarten was a success and she was to continue on to the first grade. As the law states an IEP was prepared for Amy after her completion of her first year. The Individualized Education Plan that was customized to meet Amy’s needs stated that she was to utilize the FM transmitter; she was also to have a tutor for the deaf meet with her daily for an hour to get directions and was also to meet with a speech therapist three times a week. Amy’s parents agreed with parts of her IEP but also felt that Amy needed a sign language instructor in every one of her classes. Amy did receive a therapist for a two week trial while attending kindergarten but it was decided she did not need this service in order to do her studies. The Hendrick Hudson school district’s â€Å"Committee on the Handicapped,† had heard Amy’s parents’ expert evidence that stated Amy needed the interpreter, the â€Å"Committee on the Handicapped also spoke with Amy’s teachers, and visited a class for the deaf. The committee denied their request for a sign interpreter. When Amy’s parents received news that their request for an interpreter had been denied they demanded and received an administrative hearing. (Weber, M. C. , 2012). The hearing officer agreed with the administrators upon completion of the evidence presented by both sides. The hearing officer stated that once reviewing the evidence it was clear that Amy did not need an interpreter. The reasoning of the hearing officer was that Amy was achieving educationally, academically, and socially without any need of such assistance. The examiner’s decision was acknowledged on appeal by the New York Commissioner of Education. Amy Rowley’s’ parents then petitioned the United State District Court for the Southern District of New York, they stated that the denial of the sign language interpreter was denying Amy of the free appropriate public education that is guaranteed by the Act. (Excerpt from the court’s own description at The examiner’s decision was affirmed on appeal by the New York Commissioner of Education. Then the parents of Amy Rowley petitioned the United States District Court for the Southern District of New York with the claim that Amy was being denied a free appropriate public education guaranteed by the act. On June twenty-eighth nineteen hundred and eighty-two the court finds that Amy is an excellent student that gets along well with her peers and the staff. They also state that she performs better than the average students in her class and has had no problems advancing from one grade to the next. With all this being said they still note that she still misses out on a lot of things that she would not normally miss on if she were not deaf. So stating she is not doing as well as she could be doing if she were without her handicap. The differences between her achievements and what she would be capable of without a disability was the deciding factor in that Amy was not getting a free appropriate public education that is defined as: Having the opportunity to achieve her full potential equal with the opportunities that are given to other students. I believe that the court ruling for the Hendrick Hudson vs. Rowley emphasized individualization on school programs and parental involvement in the decisions that are made where their children’s educational matters are concerned. By having no cost limit on required services the areas of learning for disabled children have become bountiful. Since, the U. S. court upheld the decision, the decision to support parental rights, and the decision concerning the children’s rights. I believe the Hendrick Hudson vs. Rowley court case definitely made an impression on the judicial system according to education. The court case of Hendrick Hudson vs. Rowley established the enforcement of entitlement to individualized educational programs to our students with disabilities and gives the parents a say in what is best for their child. (Macfarlane, M. A. , 2012) When a parent is given the right to help with the decision process of their child, the child will feel more adequate and so much more secure. The best way for a child to learn is to give them a safe and secure learning environment. The best way for a child to feel safe and secure is for them to have the security they feel at home. There could be no better way than to invite their parents to participate in their schooling. By paving the way for parental rights and involvement it is allowing a greater sense of stability to the child which in turn will broaden their sense of confidence and allow them to learn at a greater pace. I feel assured if the decision had not been made by the courts in the Hendrick Hudson School District vs. Rowley our educational system would have many hurdles to cross, but since then our educational system is advancing with a rapid pace for the achievements of the disabled children in our society.

Safe Administration of Intravenous Medication and Management of Central Line

Intravenous therapy is a crucial element of acute care management; this provides easy access for medication, maintaining fluid and electrolyte balance, and administration of blood products (Wiechula & Hodgkinson, 2002). This is an invasive procedure that entails a number of risks for the patient. This literature review will provide important information regarding the safe administration of intravenous medication and the management of the central line. Safe Administration of Intravenous Medication. The article â€Å"Safe Practice in intravenous medicine administration† from the Nursing Standard journal provided a detailed account of safe administration of intravenous medication. The IV route has many advantages over other routes, mainly because of its absorption rate, but it must â€Å"only be used when its benefits outweigh its risks† (Lavery, 2008). The first step in safe administration of intravenous medication is assessment of the patient’s condition and satisfying the 5 Rights of drug administration; Right Patient, Right Dose, Right Medication, Right Route, and Right time. The patient’s chart must also be checked for all the other drugs that the patient is currently taking. The expiration date of the medicine ordered must be checked as well. Drug interactions and interval of the medication must be considered as well. This must be taken seriously as 22% of medication errors committed on general medical practice were due to lack of knowledge of this little detail (Joanna Briggs Institute, 2005). As a confirmatory measure the drug order must be consulted with another nurse. There was evidence that suggested the efficiency of having two nurses check medication orders prior to administration (Joanna Briggs Institute, 2005). Following hospital protocol, the procedure must be explained to the patient and acquire consent on the doing the procedure. Secondly, the materials needed for the procedure must be prepared. The materials needed will be dependent on the route specified which could be; bolus injection, intermittent infusion, and continuous infusion. IV bolus injection requires the use of a syringe; conclusive evidence suggested that labels on syringes or enhancements on syringe may prevent medication errors (ISMP Medication Safety Alert, 2004). Application of aseptic technique is essential in the process of drug administration through the intravenous route. Thus, swabbing the injection port with alcohol is an important practice. The injection port is exposed to bacteria and injecting these to the patient’s system must be avoided (Institute for Safe Medication Practices, 2007). No conclusive evidence was presented on this claim. Upon swabbing the IV port with alcohol and letting it dry, the next step is to administer the medication at the IV port. The rate of the IV push must be observed carefully, since there are conclusive evidence of death occurring on an IV push that was done too quickly (Cohen, 2003). This is known as â€Å"Speed Shock† and will be discussed in detail later. If the method of administration is through continuous infusion, the rate of infusion must be confirmed with another nurse (Joanna Briggs Institute, 2005). An infusion pump may be used to ensure accurate infusion rates. The careful use of the infusion pump must be observed by the nurse.. After drug administration, the patient must now be watched closely for adverse reaction to the drug. After assessment of the patient after administration, the central line must be flushed with a 5-10 ml 0. 9% sodium chloride solution. This is a precautionary measure to relieve the cannula of any residual medicine (Lavery, 2008). Afterwards, the sharps and other equipments used should be discarded in a proper container. CDC recommended that sharps should be disposed in a proper container; â€Å"closable, puncture resistant, leakproof on the sides and bottom, and appropriately labeled or color coded† (CDC, 1998). Proper documentation and monitoring of therapeutic effect concludes the procedure (Wiechula & Hodgkinson, 2002). Management of the Central Line The article; â€Å"Promoting Best Practice in the Management of Peripheral Vascular Devices† from the Joanna Briggs Institute, used an evidence based approach on the management of peripheral vascular devices. It stressed a number of key recommendations in achieving best practices in the management of a central line (Wiechula & Hodgkinson, 2002). This literature will be central to this discussion. It is common medical knowledge that hand washing and observance of the aseptic technique is crucial for the prevention of infection. This was also pointed out in the article and was given utmost importance. The next guideline is the dressing of the central line; the article suggested the use of gauze or transparent dressing. It also suggested that it should be changed when it is damp, loosened or soiled. Conclusive research from CDC noted that both the transparent and gauze dressings virtually have the same effect (CDC, 2002). Secondly, the routine replacement of IV catheters, IV therapy is an invasive procedure and these devices can harbor bacteria that can cause complications. In addition, it also stressed rotation of the site of catheter insertion every 48-72 hours to prevent phlebitis; this suggestion was well within the extent of rotation specified by the CDC which was every 72-96 hours (CDC, 2002). Moreover, it also stressed that IV catheter should be replaced at the first sign of phlebitis. Another consideration for the removal of the catheter is evidence of local infection (Gosbell, 2005). The third guideline was the replacement of the IV administration sets at 72 hour intervals. These equipments include; blood products, piggy back, and lipid emulsions. When a medical order required the use of these materials, the healthcare provider must make sure that these materials should be replaced or disposed of when it goes past its usefulness. This must be meticulously observed especially with blood products and lipid emulsions, which produces a higher incidence of bacterial colonization; this case requires the IV administration set to be replaced within 24 hours of initiating the infusion. Fourth, is the use of flush solutions to prevent thrombosis or infection, heparin is the most common flush solution in use today. A study with much legitimacy in it, has confirmed that flushing a catheter with a vancomycin/heparin lock will yield to a significant decrease in infection rate (Woensel, 2008). Much debate surrounds the issue of whether it should be done continuously or intermittently. A recent study by the Cochrane Collaboration attempted to address this issue. Considering the inconclusive results of the study, it still claimed that intermittent flushing, â€Å"were less likely to infiltrate, leak, or cause phlebitis† (Flint, Macintosh, & Davies, 2008). The fifth management approach to a central line is the use of in-line filters. Wietchula & Hudgkinson noted that this device is thought to reduce the incidence of infection, but no evidence confirms this claim. A similar claim supported this notion that in-line filters have no significant relation to decreased incidence of infection in a study conducted by the Cochrane Collaboration (Foster, 2008). This study, too, was shrouded with impartiality due to the lack of sufficient data. Lastly, proper management of a central line requires documentation of insertion date and time of the intravenous device. This would also serve as a guide for the overall care of the patient (Wiechula & Hodgkinson, 2002). Complications of Intravenous Therapy Intravenous therapy is widely used in acute care management. Due to the invasive nature of the procedure, healthcare providers must abide with known safe practices just like the ones outlined in this study. Failure to comply with safe practices can lead to infection and even death. The most disastrous complication can arise from failing to observe safe practice in intravenous medication. Meanwhile the patient can suffer from infections and much discomfort from failing to observe clinically effective practices on the management of the central line. These two topics will be explored in this section of the study. Aside from describing â€Å"Safe Practice in intravenous medicine administration†, this article also included some complications that arise in practices that are not clinically effective. Failure to asses the patient and confirming the medication can lead to disastrous results. A staggering 30% of medication errors arise from administering an inappropriate drug (Joanna Briggs Institute, 2005). An article entitled â€Å"Medication Errors†, mentioned that improper disinfection of multi dose vials can leave the patient at risk for infection with staphylococcus aureus (Cohen, 2003). The article even mentioned that refrigerating the MDV prolongs the life of the S. aureus compared with storing it in room temperature. In addition, it also mentioned the deadly effects of administering a drug too quickly (Cohen, 2003). This is otherwise known as â€Å"Speed Shock† (Lavery, 2008). This is the body’s violent reaction to a foreign body that was abruptly introduced in the system. The patient may experience hypotension, shock, flushed face, tachycardia, shock,and cardiovascular collapse. Miscalculations in the required dosage can be deadly to the patient as well. Failure of the healthcare provider to confirm the order with a doctor or colleague contributes to the occurrences of medication error. Studies have shown that one of the factors contributing to medication error is â€Å"poor communication healthcare professionals†, which comprises of 19% of recorded incidents (Joanna Briggs Institute, 2005). The healthcare provider administering medications must be familiar with standard dosage computation and manipulation of infusion devices like the infusion pump. There are concrete evidences published in the medical safety alert of ISMP regarding misuse of the infusion pump. It stated: â€Å"a misprogrammed infusion pump can leave a patient only a button press away from disaster† (Institute for Safe Medication Practice, 2002). Another complication is extravasations or infiltration. This condition is characterized by local edema and pain on the site of catheter insertion. This is caused by accidental administration of the drug to a surrounding tissue by a cannula poised in a wrong angle or problems in its patency. As mentioned earlier, failure to observe safe practices in managing the central line can also lead to serious complications. The article â€Å"Diagnosis and Management of Catheter Related Bloodstream infections due to staphylococcus aureus† outlined the complications arising from bad practices in management of peripheral vascular devices. Among the complications it discussed were; Catheter Colonization, Phlebitis, Infusate related bloodstream infection, and Cather related bloodstream infection. Colonization of bacteria on the catheter tip is the most common complication associated with wrongful management of the catheter tip. The Maki hypothesis stated that bacteria from the skin surrounding the catheter site can migrate to the catheter and eventually to the bloodstream (Gosbell, 2005). Catheter related bloodstream infection may lead to bacteremia and sepsis. The bacterium that is most commonly associated with this kind of infection is S. aureus which account to 5-50% of cases and coagulase-negative staphylococci in 20% to 96% (Gosbell, 2005). Failure to observe aseptic technique upon insertion of the IV catheter can contaminate the central line itself and directly introduce bacteria in the patient’s bloodstream. Another issue arising in practices that are not clinically effective is infusate-bloodstream infection. This is an infection through contamination of the fluids that are being administered. The use of the IV port either for injecting medicine or extracting blood from the patient can introduce microorganisms on the system. This commonly happens to blood products and lipid emulsions were bacterial growth is common. Lastly, phlebitis, this condition is characterized by redness, pain, and swelling around the insertion site. Phlebitis may be caused by infection and other patient factors like the patient’s inherent risk in developing such problems. Healthcare providers must be very careful in caring for patients undergoing intravenous therapy. Previous researches have shown that nosocomial infections due to bad practices in intravenous therapy account to 200,000 cases each year (Wiechula & Hodgkinson, 2002). Patients arrive in the hospital to seek medical attention, it is only imperative that healthcare providers must deliver the quality of care that patients deserve and avoid aggravating their illness by complications that could be avoided by safe practices.

Plot Twist Essay

A plot twist is a change in the expected direction or outcome of the plot of a film, television series, video game, novel, comic or other fictional work. It is a common practice in narration used to keep the interest of an audience, usually surprising them with a revelation. Some â€Å"twists† are foreshadowed and can thus be predicted by many viewers/readers, whereas others are a complete shock. When a plot twist happens near the end of a story, especially if it changes one’s view of the preceding events, it is known as a twist ending. Revealing the existence of a plot twist often spoils a movie, since the majority of the movie generally builds up to the plot twist. A device used to undermine the expectations of the audience is the false protagonist. It involves presenting a character at the start of the film as the main character, but then disposing of this character, usually killing them. It is a red herring. Example of a plot twist An early example of the murder mystery genre[1] with multiple twists[2] was the Arabian Nights tale â€Å"The Three Apples†. It begins with a fisherman discovering a locked chest. The first twist occurs when the chest is broken open and the dead body is found inside. The initial search for the murderer fails, and a twist occurs when two men appear, separately claiming to be the murderer. A complex chain of events finally reveal the murderer to be the investigator’s own slave. A flashing arrow is a metaphorical audiovisual cue used in films to bring some object or situation that will be referred later, or otherwise used in the advancement of plot, to the attention of the viewers. The device is not introduced into the plot or the dialogue, but is something peripheral; however made obvious (hence the name) by a particular camera shot or background music. An example of this device is a camera close-up in a horror movie that suggests information like danger from an unlocked door. A literal flashing arrow was used in the 1981 film Student Bodies to mock this cliched use. [1] The use of flashing arrows and that particular joke were both mentioned in Everything Bad is Good for You, where the authors says works that have little use of this and require figuring things out yourself have a more deductive viewer base. Another example of a literal flashing arrow can be seen in the Ouran High School Host Club. This device is used several times throughout the anime—for instance in the first episode, a flashing arrow and high-pitched beeping noise indicate a vase  that a character breaks later on in that scene. Red herring is an idiomatic expression referring to the rhetorical or literary tactic of diverting attention away from an item of significance. [1] For example, in mystery fiction, where the identity of a criminal is being sought, an innocent party may be purposefully cast in a guilty light by the author through the employment of deceptive clues, false emphasis, ‘loaded’ words or other descriptive tricks of the trade. The reader’s suspicions are thus misdirected, allowing the true culprit to go (temporarily at least) undetected. A false protagonist is another example of a red herring. In the comic book fan community, the apparent death and subsequent return of a long-running character is often called a comic book death. While death is a serious subject, a comic book death is generally not taken seriously and is rarely permanent or meaningful. At least three comic book deaths are well known. The first two are the 1980 â€Å"death† of Jean Grey in Marvel’s Dark Phoenix Saga and that ofSuperman in DC’s highly-publicized 1993 Death of Superman storyline. There is one major distinction between the two, however – whereas it was never intended that Superman’s death be permanent, and that he would return to life at the conclusion of the story,[3] Jean’s passing (one of many temporary deaths among the X-Men) was written as the true and permanent death of the character,[citation needed] only to beretconned a few years later to facilitate her return. In more recent history, the death of Captain America made real-world headlines in early 2007[4] when he met his apparent end, but Steve Rogers returned in Captain America: Reborn in late 2009. Usually more subtle, foreshadowing works on the symbolic level. For example, if a character must break up a schoolyard fight among some boys, it might symbolically foreshadow the family squabbles that will become the central conflict of the story. Other times, it is seemingly inconsequential, with the goal of having the audience be surprised by the story’s climax and yet find it justified. If a character learns that a certain man was a regular at the diner where her mother worked many years before, it helps to justify the events later in which she learns that the man is her biological father. If foreshadowing is not done carefully, the common experiences of life can make the foreshadowing too obvious and allow the audience to predict the outcome of the story. Example: a character behaves in an odd and erratic fashion and complains continuously of a headache, then later is diagnosed with a brain tumor. Foreshadowing can also be used dishonestly in a mystery, where a series of events which points to a conclusion is later found to be composed of unlikely coincidences which have been â€Å"dishonestly† added to the story by the author in an artificial way, with the sole purpose of drawing the audience into an incorrect expectation. In such cases, the audience feels manipulated, and the story may be less satisfying.

A Case Study Of The Coca Cola Company Business Essay

A Case Study Of The Coca Cola Company Business Essay Abstract Thi paper contains a comprehensive analysis of The Coca-Cola Company and addresses several Organizational Behaviour and Human Resources issues. Recommendations are proposed based on the problems that were discovered during the study. The goals of the recommendations are to address uncertainty with The Coca cola Companies suppliers and distributors, and also align company decision-making with the structure of the organization. Contents DECLARATION i COPYRIGHT ii Abstract iii Contents iv List of Abbreviations v Definition of terms: vi List of Tables and Figures: vii Appendices: viii CHAPTER ONE 1 INTRODUCTION AND BACKGROUND INFORMATION. 1 1.0. Organizational Background 1 Mission, Vision HYPERLINK â€Å"#__RefHeading__107929_754499052†³&HYPERLINK â€Å"#__RefHeading__107929_754499052† Values 1 Why is our role Important 4 Organization structure 4 Organisation culture 5 Appendices a b BIBLIOGRAPHY c List of Abbreviations Definition of terms: List of Tables and Figur es: Appendices: CHAPTER ONE INTRODUCTION AND BACKGROUND INFORMATION. Organizational Background This was called Atlanta Begining (1886-1892). It was 1886, and in New York Harbor, workers were constructing the Statue of Liberty. Eight hundred miles away, another great American symbol was about to be unveiled. Like many people who change history, John Pemberton, an Atlanta pharmacist, was inspired by simple curiosity. One afternoon, he stirred up a fragrant, caramel-colored liquid and, when it was done, he carried it a few doors down to Jacobs’ Pharmacy. Here, the mixture was combined with carbonated water and sampled by customers who all agreed — this new drink was something special. So Jacobs’ Pharmacy put it on sale for five cents a glass.    Pemberton’s bookkeeper, Frank Robinson, named the mixture Coca-Cola ®, and wrote it out in his distinct script. To this day, Coca-Cola is written the same way. In the first year, Pemberton sold just 9 glasses of Coca-Cola a day.    A century later, The Coca-Cola Company has produced more than 10 billion gallons of syrup. Unfortunately for Pemberton, he died in 1888 without realizing the success of the beverage he had created.    Over the course of three years, 1888-1891, Atlanta businessman Asa Griggs Candler secured rights to the business for a total of about $2,300. Candler would become the Company’s first president, and the first to bring real vision to the business and the brand. (The Coca cola company website) Its popularity would not stay within the United States for long, though, because in the year of 1906, Coca Cola was bottled in Cuba and in Panama. Bottling operations were soon started in Hawaii the next year, then in the Phillipines, France, Belgium, Bermuda, Colombia, the Honduras, Italy, Mexico, Haiti, and Burma in later years. By the year of 1940, the famous soft drink was bottled in forty countries. Advertising for the cola has included many product slogans includ ing, â€Å"The Pause That Refreshes†, which was used in 1929, â€Å"Have A Coke And A Smile,† which was used in 1979, and â€Å"Always Coca Cola† which was used in 1993 when sales from this soft drink exceeded ten billion cases worldwide. (http://www.essortment.com/all/cocacolacompan_rlee.htm) Mission, Vision & Values The world is changing all around us. To continue to thrive as a business over the next ten years and beyond, we must look ahead, understand the trends and forces that will shape our business in the future and move swiftly to prepare for what’s to come. We must get ready for tomorrow today. That’s what our 2020 Vision is all about. It creates a long-term destination for our business and provides us with a â€Å"Roadmap† for winning together with our bottling partners.

Improvement of Coca Cola Market Decision Making Research Paper

Improvement of Coca Cola Market Decision Making - Research Paper Example The company has a variety of products, and it licenses or possesses more than 500 brands. With is vast empire worldwide the company has grown to become a market leader that is considered one the influential organization in the world. The company has grown from operating within the city of Atlanta in 1886 to operating in more than two hundred nations currently. It has further grown from selling 8 glasses of soft drinks to 1.8 billion bottles a day. Furthermore, the company has over 300 hundred bottling branches and organizations worldwide, which are the link between the company and its customers. The company manufactures syrup that is sent to these organizations to produce the soft drinks that are distributed to the consumers. The company values its customers who sell and consumes its products worldwide and it considers them a significant part of its sustainability process. INTRODUCTION The company focuses on producing light and diet beverages, waters, juice drinks, and coffees, as we ll as tea. It also provides energy and sports beverages, operating in over 200 nations. It has its headquarters in Atlanta, Georgia with around 140 000 employees. The company has been successful in its businesses registering revenues of $35, 119 million in the financial year of 2010. This was an increment from of 13.3% from the previous financial year. The beverage was initially being sold in glasses, but it was later sold in the bottles, first in 1894, to make it portable, and enhanced its distribution to other states.   The tools applied include Affinity Diagrams, Control Charts, and SWOT analysis that have enabled the company to remain relevant in the market and become a leading organization in the production of the non-alcoholic beverages worldwide. ANALYSIS Affinity tool diagram The Coca-Cola Company has managed to dominate the non-alcoholic beverages world because it applies the right decision-making tools concerning its products worldwide. Since the company operates in more than 200 nations, it faces the problem of utilizing a lot of information and ideas, which affect their targeted audience. The affinity tool diagram, comes in handy, in ensuring that large sums of data and information are gathered from ideas of groups, through the process of brainstorming, to ensure that the information is prompted, based on the natural affiliations of the groups 8 Parnell, 2011). The company ensures that it melds the perceptions, ideas, and opinions as well as insights of a faction that is conversant or well acquainted with the modern market changing trends (Hoerl and Snee, 2012). This includes the marketing and advertising segments, who gather the relevant information, which the managerial body of the company, uses to make decisions that affect the investments and marketing strategies of the organization. These decisions are aimed at ensuring the sustainability of the company in the market as well as attaining the maximum possible returns.  Ã‚